YouTube streamlines CTV Ads with Fewer Breaks and Shorts integration
YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads ceases purchasing in-app ads through multicall requests in waterfalls
Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.
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Facebook updates Page Insights API, deprecated metrics
Facebook is making significant changes to the Page Insights API, including the deprecation of 89 Page Insights metrics, the company announced this week.
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50% will abandon or significantly limit their social media interactions by 2025
In a report released this week, Gartner unveiled its key marketing predictions for 2024 and beyond, outlining the challenges and opportunities that marketers will face in this rapidly evolving digital landscape.
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Chrome new Tracking Protection
Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.
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Google enhances Last-Minute Shopping experience in Search and Gmail
Google is introducing several enhancements to its Search and Gmail platforms to streamline the last-minute shopping experience for both consumers and marketers, the company announced this week.
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Teads Ad Manager integrates Scope3
Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.
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YOC integrates ID5
YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.
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Utah to require Online Sellers to display labels on stuffed or filled products
Effective January 1, 2024, online retailers in Utah will be required to display law labels on stuffed or filled products, such as pillows, comforters, and mattresses.
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Spotify to continue service in Uruguay
Spotify this week announced it will continue to operate in Uruguay, despite recent changes to music copyright law. The company made the decision after the Uruguayan government clarified that the new law would not require Spotify to pay additional fees to local rightsholders.
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Google Analytics 4 to integrate Protected Audience API and enhanced conversions
Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.
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Google tightens Ad Consent Measures for Search Ads Partners
Google yesterday announced it will begin enforcing consent management requirements for its Search Ads publisher products, including AdSense for Search, AdSense for Domains, and Programmable Search Engine, on February 1, 2024.
