Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week announced it reached a settlement with a group of state attorneys general and a federal district court judge who had alleged that the company had violated antitrust laws in its operation of the Google Play Store.
Nielsen Sports' latest Fan Insight Report, released this month, unveils the dynamic landscape of Japanese sports fandom, shedding light on the preferences, trends, and demographics of the nation's avid sports enthusiasts.
Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.
Google this week made it possible to link your Google Analytics 4 (GA4) properties with AdSense accounts. This integration provides an opportunity for small publishers to gain deeper insights into their ad performance and optimize their revenue strategies.
The Federal Trade Commission (FTC) this week released a new report detailing key takeaways from an October 2023 public virtual roundtable that examined the impact of generative artificial intelligence (AI) on creative fields.
PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.
In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.
YouTube Shorts Ads are video or image ads that appear between organic YouTube Shorts videos in the Shorts Feed. Ads on Shorts are immediately swipeable.
Salesforce this week announced new integrations between its Data Cloud and Google Display & Video 360 (DV360) and LinkedIn.
Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.
Developers Can Now Offer Discounted Subscriptions Based on Subscribers' Active Subscriptions.
YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).
