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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9741 Articles
Display   -   Aug 28, 2024 Google's Discover vs Discovery: personalized content meets targeted advertising
Discovery Ads

Explore the differences between Google Discover's personalized content feed and Discovery ads.

by Luis Rijo
Search   -   Aug 28, 2024 Google announces Search Central Live 2024 events in Kuala Lumpur and Taipei
Search Central Live

Google reveals details for Search Central Live 2024 events in Kuala Lumpur and Taipei, focusing on search and SEO topics.

by Luis Rijo
Search   -   Aug 28, 2024 Parasite SEO: Leveraging high-authority sites for rapid visibility gains
Parasite SEO

Explore the controversial practice of parasite SEO, its potential benefits, risks, and ethical considerations in digital marketing.

by Luis Rijo
Display   -   Aug 28, 2024 Google updates Gambling Ad Policy for Germany
Gambling

Google's revised policy for gambling ads in Germany, effective September 25, 2024, requires GGL licensing for operators and brokers.

by Luis Rijo
Data   -   Aug 28, 2024 GA4 enhances mobile app engagement with Deep Link Recommendations
Broken deep links recommendation

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

by Luis Rijo
Display   -   Aug 28, 2024 Gmail update alters visibility of promotional emails on Android
Gmail promotions

Recent Gmail changes on Android may affect how Demand Gen ads appear in users' inboxes, impacting advertiser visibility.

by Luis Rijo
Search   -   Aug 28, 2024 Google issues Discover Policy Violations amidst August Core Update
Google Discover Policy Violation

Multiple publishers receive notices for misleading content on Google Discover, coinciding with traffic drops from August Core Update.

by Luis Rijo
Data   -   Aug 28, 2024 Nielsen expands YouTube CTV measurement in Australia with deduplication
Nielsen ONE

Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

by Luis Rijo
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