Video view campaigns on YouTube
Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google incorporates Real Academia Española (RAE) and Lengua Española e Inteligencia Artificial (LEIA)
Google today announced two advancements as part of its partnership with the Real Academia Española (RAE)'s Lengua Española e Inteligencia Artificial (LEIA) project.
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Perion acquires Hivestack
Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.
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Google updates Consent Mode with Two New Parameters
The update includes two new parameters, which will give website owners more flexibility in how they manage user consent.
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Google Maps updates to Location History, provides New Permissions Controls
Google yesterday announced updates to its Location History and Maps features, giving users more control over their location data.
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Google to update its Advertiser Business Operations Verification Program
Google yesterday announced an update to its advertiser verification program, providing detailed information about the business operations verification process. This update aims to enhance transparency and clarity for advertisers.
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Apple Top Apps and Games of 2023 on the App Store
Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.
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Video Reach Campaigns (VRC) for Efficient Reach now reach YouTube in-feed and YouTube Shorts
Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts. This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.
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DoubleVerify expands Brand Safety and Suitability measurement to YouTube Shorts
DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.
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Global internet traffic soars
Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.
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Google launches Most Searched Playground
Google today has unveiled a new interactive experience called the Most Searched Playground, inviting users to explore a virtual world filled with 25 of the most searched people, places, and moments from the past 25 years.
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Magnite opens its first office in India
Magnite today announced the opening of its first office in India, in Mumbai. This expansion marks Magnite's commitment to supporting publishers and buyers in one of the fastest-growing digital advertising markets globally.
