Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9741 Articles

Display - Aug 25, 2024 Display Ad CPM surges 47% in Q2 2024, AdRoll report reveals

display advertising CPM in Q2 2024 was 47% higher than the previous year

AdRoll's Q3 2024 State of Digital Marketing Report highlights significant shift in display advertising costs.

by Luis Rijo

Audio - Aug 25, 2024 Canada's Top Podcasts: Triton Digital unveils July 2024 ranker results

Triton Digital releases latest Canada Podcast Ranker, revealing top shows and networks for July 2024.

by Luis Rijo

Video - Aug 25, 2024 ACR data integration boosts TV ad targeting for The Trade Desk users

Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.

by Luis Rijo

Display - Aug 25, 2024 OpenX expands ConteX Marketplace with advanced targeting and new partners

OpenX enhances ConteX with keyword targeting and adds 4D, Neuwo, Reticle, and ShareThis as data partners for improved contextual advertising.

by Luis Rijo

Search - Aug 25, 2024 Search Ads 360 integrates Microsoft Automated Bidding

Google's Search Ads 360 now supports Microsoft automated bidding, offering advertisers improved cross-platform optimization.

by Luis Rijo

Search - Aug 24, 2024 Haus analysis reveals insights on Brand Terms in Google Performance Max

New research from Haus sheds light on the impact of including or excluding brand terms in Google Performance Max campaigns.

by Luis Rijo

Display - Aug 24, 2024 Google updates Cryptocurrency Ad Policy for Swiss Market in September 2024

Google's Cryptocurrency Ad Policy for Swiss Market

Google updates its cryptocurrency advertising policy, allowing certified Swiss crypto exchanges and wallets to advertise from September 20, 2024.

by Luis Rijo

Data - Aug 24, 2024 Google Analytics 4 enhances session tracking for ad manager-linked properties

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.

by Luis Rijo