Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9741 Articles

Social - Aug 24, 2024 LinkedIn outlines Key Metrics for effective B2B advertising campaigns

New guide from LinkedIn highlights essential metrics for measuring B2B ad performance across awareness, consideration, and conversion stages.

by Luis Rijo

Data - Aug 24, 2024 Google releases Step-by-Step Video Guide for adding Google Tag

Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.

by Luis Rijo

Search - Aug 24, 2024 Baidu's Q2 2024 Earnings: AI Cloud drives growth amidst search engine transformation

Baidu's Q2 2024 earnings reveal a mixed performance, with AI Cloud leading growth while the search business faces challenges due to macroeconomic factors and AI integration. The company remains optimistic about its long-term AI-driven strategy.

by Luis Rijo

Data - Aug 23, 2024 Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC

ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.

by Luis Rijo

Retail - Aug 23, 2024 Amazon announces Prime Big Deal Days for October

Amazon's Prime Big Deal Days returns in October, offering exclusive deals across 19 countries for Prime members.

by Luis Rijo

Data - Aug 23, 2024 AudienceProject unveils enhanced interface for improved campaign management

AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.

by Luis Rijo

Data - Aug 23, 2024 Looker Studio enhances Pivot Tables, adds 12 new partner connectors

Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.

by Luis Rijo

Video - Aug 23, 2024 Fubo launches BKFC TV: First 24/7 bare knuckle fighting FAST channel

FuboTV partners with Bare Knuckle Fighting Championship to launch BKFC TV, a free ad-supported streaming channel.

by Luis Rijo