Private State Token API
The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google to open demand for Limited Ads (LTD) in Q1 2024
Google this week announced plans to introduce programmatic bidding support for inventory eligible for Limited Ads.
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Scope3 expands Carbon Measurement Capabilities to include DOOH advertising
Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
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Google TV to become a YouTube targeting option in DV360
Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.
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JCDecaux secures extended partnership with Lima Airport
JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.
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Google Gemini AI
Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.
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YouTube to expand 30-Second Non-Skippable Video Ads globally
YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.
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Google Analytics 4 introduces new dimensions in audience builder
Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API
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ANA Programmatic Media Study Reveals Transparency Challenges in Digital Advertising
The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.
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Google Ads to allow Sports Betting Ads in Vermont
Google today announced it will begin accepting and running ads for sports betting from state-approved entities in Vermont starting December 12, 2023. This is a significant change to the company's gambling and games policy, which previously prohibited all ads for online gambling.
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Microsoft testing Deep Search for Complex Queries
Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.
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Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia
Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
