Netflix releases its first Viewing Report
Netflix today released its first-ever comprehensive viewing report: What We Watched: A Netflix Engagement Report, which provides insights into what viewers are watching on the platform.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Twitch Recap 2023
Twitch Recap 2023 went live today. Twitch Recap is a personalized experience that showcases users' most memorable moments, and favorite streamers.
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Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report
Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.
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Safari 17.2 adds Blob Partitioning to Protect Privacy
Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.
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VIOOH to measure and monitor its carbon emissions over time
VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.
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YouTube Select
YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.
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Debunking the Myth: Twitch DSP does not exist
All advertising on Twitch is managed through Amazon DSP, the unified advertising platform of Amazon.
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Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy
These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
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Google Analytics 4 adds 360 ad platforms reports
Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.
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WhatsApp introduces Disappearing Voice Messages
WhatsApp this week introduced a new feature that allows users to send voice messages that disappear after they have been listened to.
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Adobe Creative Visual Report forecasts Innovative and Inspirational Trends Will dominate in 2024
The 2024 Adobe Creative Trends Report, released this week, reveals four emerging trends that will be shaping the creative landscape next year: Calming Rhythms, Wonder and Joy, Dynamic Dimensions, and The New Nostalgia.
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IAB releases Research Report on the Creator Economy Advertising Opportunity
A new report from the Interactive Advertising Bureau (IAB), released this week, has found that advertiser interest in creator content marketing is growing rapidly, with 89% of advertisers feeling positive about the channel and 92% considering it a high quality option.
