Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. Agency Executives Now Include 1% IVT Benchmark in Contracts.
Microsoft Advertising is now accepting nominations for the 2023 Microsoft Advertising Celebrated Partner awards, the company this week announced.
Podster, a Danish podcast company, has entered a major licensing agreement with RTL Deutschland, Germany's leading media house, to adapt and distribute high-quality German podcasts to a global audience.
Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, this week announced financial results for the quarter ended September 30, 2023. Shopify revenue increased 25% year-over-year to $1.7 billion.
Google this week announced Google Analytics 4 is enhancing automatically collected events from web data streams to solve a filtering issue for some subproperties.
Google this week launched a new Ad Review Centre for AdSense, Ad Manager, and AdMob publishers. Google says the new Ad Review Centre is designed to make it easier for publishers to review and manage their ads.
Google AdSense this month announced it is making two major changes to its monetization platform early next year. Google will update its revenue share structure and moving to per-impression payments for publishers.
Google yesterday announced it introduced Operating System Targeting on Connected TV (CTV) line items in DV360, a feature aimed at refining campaign targeting strategies.
HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.
Netflix yesterday shared a 7 updates and future plans for its ad product. In an official statement, Netflix highlighted the accomplishments of the past year, underlining their commitment to refining the advertising landscape within streaming platforms.
Google this year introduced a new policy named "Limited Ads Serving." This policy aims to reduce the risk of scams and prevent misleading and confusing advertisements, ultimately providing a safer and more transparent online advertising experience. The rollout of this policy will be gradual.
Google Ads yesterday has provided further details on its shift towards real-time bidding auctions for apps. This transition, announced earlier this year, is set to redefine the way app advertising operates and is intended to benefit both advertisers and publishers.
