Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.
The update, set to be enforced from October 10, 2023, will allow LegitScript-certified telemedicine providers to promote their services in France, marking a pivotal moment in the provision of virtual healthcare.
Facebook today announced the launch of the Stories API, an enterprise solution that allows developers, creators, and brands to use the desktop or web-based application of their choice to create and publish their Stories to publicly available Facebook Pages.
Google yesterday announced AdSense for Search (AFS) publishers have now access to a Policy Center.
The European Data Protection Board (EDPB) today announced it has taken decisive action against Meta Ireland Limited, commonly known as Meta, concerning the processing of personal data for behavioural advertising.
Google Product Studio, a set of AI tools to help merchants create and manage product imagery, is now rolling out to all Merchant Center Next users in the US.
Google today launched a new small business attribute in Merchant Center, making it easier for shoppers to find and support small businesses on Search and Google Maps.
Google this week announced it has completed the switch to mobile-first indexing. This means that Google will now primarily use the mobile version of a website to index its pages and rank them in search results.
DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.
YouTube yesterday announced it will soon allow advertisers to reserve Shorts ads in the YouTube Select lineup using Display & Video 360 Instant Reserve.
The Nielsen GWI Fusion pairs rich data from both companies to provide a more complete and accurate picture of target audiences and how they engage with media.
Microsoft Advertising and InMobi yesterday announced the expansion of their collaboration to to clients in Mainland China. Marketers in China will now be able to use search and native display features of Microsoft Advertising via InMobi.
