By Luís Daniel Rijo in Audio News — May 1, 2024

Full-cast Harry Potter audiobooks coming to Audible in late 2025

Over 100 actors will bring the characters of the Wizarding World to life with their voices, according to a press release from Audible.

Pottermore Publishing and Audible announced a new collaboration to produce full-cast audiobooks for the entire Harry Potter series. This news is likely to excite fans who have enjoyed the world of Harry Potter through the original single-narrator audiobooks by Jim Dale and Stephen Fry.

These new productions will offer a fully immersive listening experience distinct from the existing audiobooks. Here's a breakdown of the key features:

Full Cast: Over 100 actors will bring the characters of the Wizarding World to life with their voices, according to a press release from Audible.
Immersive Soundscapes: New sound effects and a meticulously crafted soundscape will enhance the listening experience and transport listeners deeper into the magical world.
Dolby Atmos Support: The productions will be available in Dolby Atmos, further enriching the soundscape with realistic and positional audio.

Positioning and target audience

Importantly, these full-cast productions are not intended to replace the beloved single-narrator recordings. They aim to sit alongside them as another option for those who want to dive into the vast world of Harry Potter. This suggests that Audible is targeting two potential audiences:

New Listeners: The immersive experience and fresh take on the stories could attract new listeners, particularly those who prefer a more theatrical audio format.
Existing Fans: Devoted Harry Potter fans who have already enjoyed the single-narrator versions might be drawn to this new way of experiencing the stories.

Marketing implications

This announcement offers several marketing opportunities for Audible and rights holder Pottermore Publishing:

Highlighting the New Features: Marketing campaigns can emphasize the immersive experience offered by the full-cast format, Dolby Atmos support, and the large cast of actors.
Targeting Existing Fans: Reach out to existing Harry Potter fans through targeted advertising and social media campaigns, emphasizing the nostalgia factor and the opportunity to experience the stories in a new way.
Cross-Promotion with Existing Audiobooks: Leverage the existing popularity of the single-narrator audiobooks to promote the full-cast versions.
Content Creation: Develop engaging content that explores the production process, interviews with voice actors, or behind-the-scenes featurettes to generate excitement.

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Positioning and target audience

Marketing implications

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