Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
KPMG today announced it has formed an alliance with Aprimo. Aprimo's platform supports a target operating model that gives organizations better control over everything from ideation to execution. KPMG will help clients leverage Aprimo's technology across its marketing transformation offerings. KPMG says these combined solutions can
Amazon Web Services this week announced the opening of the AWS Europe (Stockholm) Region. With this launch, AWS now provides 60 Availability Zones across 20 infrastructure regions globally, with another 12 Availability Zones and four regions in Bahrain, Hong Kong SAR, Italy, and South Africa all coming online by the
SwiftKey last month introduced a feature that makes it easy and quick to share anything from the web, now that Bing is integrated. The feature was introduced in SwiftKey for Android and in a few taps, users have access to search results that they can then easily screenshot, crop and
Podcasting provider Blubrry this month updated its podcast statistics offering to include hourly downloads reporting and additional regional reporting. Blubrry users are now able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live.
Google translate is now providing feminine and masculine translations for some gender-neutral words. This latest development happened after Google Translate redesign, this month. James Kuczmarski, Product Manager, Google Translate, at Google, said that over the course of this year, there’s been an effort across Google to promote fairness
Google this month introduced news content on Google Assistant. This is a result of partnerships with news publishers, including Advance Local, American Public Media, AP, Axios, Billboard, CNBC, CNET, KQED, McClatchy, NBC, New York Times, Newsy, PRI/PRX, Radio.com, SCMP, The Hollywood Reporter, theScore, USA Today, Washington Post, and
Google will launch a new call-to-action extension for video ads on Google Ads, in January. The current YouTube call-to-action overlay will sunset by then. JR Futrell, Product Manager, Video Ads at Google, says this is an "effort to simplify the interactivity features across video ad
Advertisers can now view seller technology fees on the AppNexus platform through third-party reporting. AppNexus integrated with transparency partners that track transactions through the supply chain, including Lucidity and AD/FIN, as well as Amino Payments, with whom AppNexus was the first advertising exchange to partner. Through these partnerships,
Adelphic this month announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP). Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. Adelphic can also measure foot traffic attribution and the impact of DOOH on in-store visitation through
McCann Worldgroup announced today the promotion of Kate MacNevin, now Global CEO, MRM//McCann. McCann says MacNevin, most recently Global President and Chief Operating Officer, brings a long track record of proven success at MRM//McCann, as well as more than 25 years of marketing communications experience, to her new
Outbrain this month announced that Craig Hughes, a former executive at Unruly, has joined as Vice President, leading global partnerships as part of the corporate development team. “It’s a privilege to have Craig join Outbrain. He is extremely well-regarded in the digital ad space and is committed to
UM, a division of IPG Mediabrands, announced this month the appointment of Lynn Lewis to U.S. CEO. Lynn Lewis is an employee of fifteen years standing at UM. She has held multiple leadership positions throughout the agency. Most recently, Lynn Lewis served as UM’s East Coast regional president
