Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Lisa Utzschneider will join Integral Ad Science (IAS) as CEO and member of its board of directors, effective January 7, 2019, the company announced today. Current CEO Scott Knoll will move into an advisory role. Lisa Utzschneider has over 20 years of experience and most recently served as Chief Revenue
Triton this week announced the integration of the Operative.One® Ad Management Platform from Operative, with Tap Advertising Server. Triton says this will optimize and streamline the order management process for audio publishers. Publishers using Tap ad server can now manage their advertising orders more efficiently and with enhanced omnichannel
Samsung Electronics today announced the launch of the new Notebook 9 Pen, a premium 2-in-1 PC with a built-in S Pen. The upgraded Notebook 9 Pen will be available in Korea from December 14 and will expand to USA, China, Brazil, and Hong Kong starting in early
Google this week announced the Google+ APIs will be shut down in the next 90 days, following the discover of bugs and data breaches that affect up to 500k users. David Thacker, VP, Product Management, G Suite at Google, annouced the decision to accelerate sunsetting consumer Google+, bringing it forward
GroupM yesterday named Tim Castree as North America new CEO. GroupM says Castree will be charged with further improving the competitiveness of the business and delivery to clients in the US and Canada. GroupM’s agencies include Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. Tim Castree is now reporting
Accenture yesterday has entered into an agreement to acquire Adaptly, a digital media services company that enables the advertisers to manage data-driven campaigns. The addition of Adaptly will bolster the capabilities of Accenture Interactive Programmatic Services, the companie says. Adaptly’s digital media services will support Accenture Interactive’s
IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching 2 billion devices, on iOS, Android and other platforms, worldwide.
Deezer audio ads are now available via Triton's audio SSP, Yield-Op.
Google this week introduced new tools to index live streams and to help more people to discover live streams in Google Search and in Google Assistant. To index live streams, Google is using structured data. When a video is live, publishers can let Google know about the live streams through
Google this month announced the removal of two apps from the Play Store due to an investigation that discovered evidence of app install attribution abuse. This is the first time Google is removing apps from the Play Store due to ad fraud schemes. Dave Kleidermacher, VP, Head of Security &
GroupM today announced that Himanshu Shekhar will be taking over from Ed Thesiger as CEO GroupM Indonesia effective 1st Jan 2019. Thesiger, CEO GroupM Indonesia will be relocating to the UK at the end of March 2019 to set up his own consulting business. Shekhar has been based in Indonesia
HubSpot announced today the launch of HubSpot Ventures, a $30 million fund to invest in startups that are not just "growing bigger, but growing better." HubSpot says that will seek out "companies that take the long-view on success by putting their customers first, investing in an
