DOOH Featured JCDecaux's Metro Audience Measurement gains validation from Ipsos JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
Search Google updates Healthcare and Medicines Policy for Australian advertisers Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.
Data Featured Google Analytics 4: enhanced user data import for audience targeting Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.
DOOH JCDecaux measures global socioeconomic footprint in new study Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
Retail Featured Amazon launches Grocery Delivery Subscription for Prime Members and EBT Users Amazon this week announced a new subscription service offering unlimited grocery delivery for Prime members and customers using EBT cards.
Search Google updates political content policy for Brazil in May 2024 Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.
Social Featured Reddit launches Dynamic Product Ads Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
Data Featured HubSpot unveils major updates at Spotlight, including all-new service hub and content hub The update includes the launch of entirely new Service Hub and Content Hub solutions, alongside global availability of Commerce Hub and expanded features powered by HubSpot AI.
Audio Canada Podcast Landscape: insights from Triton Digital's March 2024 Ranker Triton Digital this week released its latest Canada Podcast Ranker for the March 2024 reporting period (February 26 - March 31, 2024). This data provides valuable insights for marketers looking to understand the Canadian podcast audience and optimize their strategies.
Display Featured Taboola launches Taboola Select targeting large advertisers with premium publisher network Taboola Select represents a first for the company, offering advertisers access to performance-driven campaigns through a highly vetted subset - just 15% - of Taboola's top publishers in the United States.
Data Apple launches Made for Business program This initiative includes the launch of a special "Made for Business" series within its Today at Apple program, alongside dedicated in-store support and a suite of relevant business tools.
Video DoubleVerify earns MRC Accreditation for CTV Viewability DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.
Search Featured Google restricts new publications in Publisher Center Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.
Data Featured Major Ad Tech player maintains course despite third-party deprecation cookie delay Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Data Featured Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025 The deprecation will now likely occur in early 2025.
Audio Featured Spotify Posts Q1 2024 Results: Strong growth, focus on monetization Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Social Featured Pinterest's 2024 Travel Report: key trends for marketers to watch The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Retail Featured Amazon drone delivery expands in the US Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Mixed Reality Featured Meta Horizon OS Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Data DoubleVerify's TrustArc certification: a step forward for responsible AI in marketing The certification evaluates AI governance practices, focusing on principles of accountability, fairness, and transparency.
Audio Taylor Swift's "The Tortured Poets Department": a masterclass in Marketing and fan engagement The album's unprecedented success showcases the power of a well-executed marketing campaign that combines innovative fan engagement strategies with seamless integration across major music platforms.
Display Featured Google AdSense new webinar: Payments Q&A The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
Audio Featured NPR's News Now remains the most downloaded and most listened-to podcast While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Social LinkedIn prioritizes values-driven hiring: new tools for job seekers and marketers LinkedIn this week announced the launch of a new values-based job filter and its latest Top Companies list.
Retail Featured Tires go omnichannel: Walmart integrates marketplace with auto care centers Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
