Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8839 Articles

AI - Mar 11, 2026 Lords demand AI firms disclose training data or face UK licensing freeze

Houses of Parliament at dusk with AI data network overlay, symbolising UK copyright regulation.

House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.

by Luis Espada

Video - Mar 11, 2026 Teads posts $350M goodwill write-down as CTV surpasses $100M mark

Teads Q4 2025 results show $352M revenue, a $350M goodwill impairment, and CTV crossing $100M annual revenue with 55% year-over-year growth.

by Luis Espada

AI - Mar 11, 2026 IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types

IAB Tech Lab Agent Registry showing 10 registered MCP servers across ad tech categories, March 2026.

IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

by Luis Espada

AI - Mar 11, 2026 Amazon's Health AI agent is now on its website and app - what Prime members get for free

Amazon Health AI chat interface on the Amazon app asking a user about symptoms.

Amazon's Health AI agent expands to Amazon.com and its app on March 10, 2026, giving Prime members free virtual care visits powered by Amazon Bedrock multi-agent systems.

by Luis Espada

Data - Mar 11, 2026 W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it

W3C's Decentralized Identifiers v1.1 enters Candidate Recommendation on March 5, 2026, inviting implementations of a cryptographic identity standard that could reshape how digital identity works online.

by Luis Espada

Data - Mar 10, 2026 Jeff Green says trade press lost its curiosity - and the data backs him up

Empty newsroom desk as ad trade press faces scrutiny over missing industry stories.

Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows.

by Luis Espada

AI - Mar 10, 2026 Ad and media firms beat every industry on gen AI ROI, Snowflake data shows

Data center with holographic AI analytics charts showing gen AI ROI gains across industries.

Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds.

by Luis Espada

AI - Mar 10, 2026 Smartly bets on Mexico City to power its global AI ad tech push

Mexico City skyline at night with AI data network overlay above Paseo de la Reforma.

Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.

by Luis Espada