Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8842 Articles

Social - Mar 04, 2026 IAS quietly extended X to profiles just as Grok became a brand safety tool

IAS expanded brand safety measurement to X profiles in January 2026, the same period X began deploying Grok AI as a pre-bid scoring engine to rebuild advertiser confidence lost since 2022.

by Luis Espada

Display - Mar 04, 2026 Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds

WordStream donut chart: average monthly Google Ads spend $3,127 vs. $1,128 wasted spend.

WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates.

by Luis Espada

Search - Mar 04, 2026 Google holds 73.7% of desktop searches - ChatGPT is smaller than you think

Q4 2025 EU/UK desktop search share: Google 78.5%, Amazon 5.35%, ChatGPT 3.68%, YouTube 2.87%.

SparkToro and Datos yesterday published the broadest search market analysis yet, covering 41 websites in the US and EU/UK. Google leads at 73.7%, while AI tools reach only 3.2%.

by Luis Espada

Video - Mar 04, 2026 Harvey Norman tops New Zealand's ad spenders as telcos surge 25%

New Zealand's top 20 advertisers in 2025, led by Harvey Norman, per Nielsen Ad Intel data.

Harvey Norman leads New Zealand's 2025 ad spend rankings, overtaking Foodstuffs NZ, as telecoms jump 25% and beverages rise $40.5m, per Nielsen Ad Intel data.

by Luis Espada

DOOH - Mar 04, 2026 JCDecaux wins Denver airport ad contract, eyes 100 million passengers

JCDecaux digital advertising display at Denver International Airport concourse C.

JCDecaux North America wins a 10-year advertising contract at Denver International Airport, the world's 10th busiest hub, pending Denver City Council approval.

by Luis Espada

Data - Mar 04, 2026 Cloudflare's 2026 threat report: attackers ditch hacking for smarter exploitation

Cloudflare 2026 threat report: five state-linked groups and their cloud exploitation tactics.

Cloudflare's inaugural 2026 Threat Report reveals how attackers now exploit trusted cloud tools and stolen session tokens, bypassing MFA in 94% of bot-driven login attempts.

by Luis Espada

Data - Mar 04, 2026 F1 deploys Salesforce AI agent for 827 million fans ahead of rule rewrite

Formula 1 and Salesforce yesterday launched an Agentforce fan companion agent on F1.com, targeting 827 million fans with 24/7 AI support on 2026 technical regulations.

by Luis Espada

Video - Mar 03, 2026 YouTube expands Studio payment activity to multi-channel creators

YouTube Creator Insider host announces Studio payment activity expansion for multi-channel creators.

YouTube today expanded Studio payment activity to creators with multiple channels linked to one AdSense account, adding aggregated and per-channel data with 12-month history.

by Luis Espada