Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8911 Articles

AI - Dec 23, 2025 Microsoft bets on AI to rewrite Windows after code it wrote broke the OS

Ad shows Microsoft's goal: 1 engineer, 1 month, 1 million lines of code using AI by 2030

Microsoft plans to eliminate C and C++ code by 2030 using AI after admitting months of Windows 11 malfunctions caused by components that started failing in July 2025.

by Luis Espada

Retail - Dec 23, 2025 Banks profit six times their costs as merchants absorb 50% of debit fraud

Banks earn 6x costs on debit fees while merchants absorb 50% of fraud losses in 2023.

Federal Reserve data shows banks earning $0.24 on $0.041 costs while merchants absorbed 49.9% of debit card fraud in 2023, up from 38.3% in 2011, as industry resists fee updates.

by Luis Espada

AI - Dec 23, 2025 Google buys Intersect for $4.75B to solve AI's power crisis

Battery energy storage systems supporting Google's Intersect acquisition for AI data center power infrastructure.

Alphabet acquires Intersect for $4.75 billion in cash to accelerate data center energy capacity. Deal includes multiple gigawatts of projects under construction.

by Luis Espada

AI - Dec 23, 2025 Google delays Gemini's complete takeover of Assistant until 2026

Google pushes Gemini's full replacement of Assistant into 2026 after announcing 2025 completion. The transition affects millions of mobile users and smart devices.

by Luis Espada

AI - Dec 22, 2025 Google quietly expands AI Overview ads to 11 countries without fanfare

Google expanded AI Overview ads to Australia, Canada, India and 8 more countries on December 19, targeting English speakers with text and shopping ads.

by Luis Espada

Search - Dec 22, 2025 Google quietly kills Q&A for an AI button most won't use

Google replaces Business Profile Q&A with AI-powered Ask feature, completing a systematic dismantling of customer interaction tools that began with chat removal in 2024.

by Luis Espada

AI - Dec 22, 2025 IAS Agent promises instant campaign insights without the AI black box

Integral Ad Science launches AI assistant with explainable recommendations for brand safety and campaign optimization, rolling out free in Q1 2026.

by Luis Espada

Retail - Dec 22, 2025 Credit cards now dominate as shoppers plan record holiday spending

TransUnion Q4 2025 study shows 42% of Americans will rely on credit cards for holiday purchases, up from 38% last year, as 58% plan to spend over $250 despite inflation.

by Luis Espada