Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8911 Articles

AI - Dec 22, 2025 Brands can now track and influence what AI says about them

impact.com partners with Evertune to integrate AI Brand Monitoring into performance marketing platform, enabling brands to measure and optimize visibility across ChatGPT, Gemini, and other large language models.

by Luis Espada

AI - Dec 22, 2025 Gemini now serves local results from Google Maps in visual format

Google's Gemini AI assistant integrates Maps data with photos and ratings directly in conversational interfaces starting December 13, 2025.

by Luis Espada

Data - Dec 22, 2025 Your dating app activity is TikTok's business now

TikTok tracking Grindr dating app usage raises GDPR privacy concerns over sexual orientation data

Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.

by Luis Espada

AI - Dec 22, 2025 ChatGPT holds two-thirds market share as Gemini and Grok gain ground

ChatGPT dominates with 66.81% share while Gemini grows 9.39% in November 2025 AI chatbot rankings

ChatGPT maintains commanding lead in U.S. AI chatbot traffic with 66% share while Google Gemini climbs rankings and X's Grok enters top 10 despite declining visits.

by Luis Espada

AI - Dec 22, 2025 AI washing exposed: how empty promises destroy marketing credibility

AI washing research reveals systematic exaggeration of artificial intelligence capabilities creating consumer mistrust cycles that threaten brand credibility across marketing.

by Luis Espada

AI - Dec 22, 2025 Australian watchdog sounds alarm on AI risks marketers need to know

Washing machine illustration symbolizing AI washing practices where companies mislead about AI capabilities

ACCC releases comprehensive AI industry snapshot on December 17, warning of consumer risks from agentic systems, fake reviews, and privacy-degrading practices across platforms.

by Luis Espada

Display - Dec 22, 2025 How digital advertising quietly undermines the news industry

IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding.

by Luis Espada

AI - Dec 22, 2025 Recipe bloggers warn: Google's AI recipes risk ruining holiday meals

NBC News investigation reveals AI-generated recipes produce hazardous results as Google displays untested content using stolen photos from publishers.

by Luis Espada