Announcement

Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8918 Articles
Search   -   Dec 20, 2025 French regulator sides with Microsoft over Qwant in high-stakes search battle
France's competition authority rejects Qwant antitrust complaint against Microsoft Bing syndication.

France's Autorité de la concurrence rejected Qwant's antitrust complaint against Microsoft on November 27, finding insufficient evidence of dominance in search syndication markets.

by Luis Espada
Search   -   Dec 20, 2025 Google's December update destroys Discover traffic for news sites
Google's December update destroys Discover traffic for news sites

Google's December 2025 core update triggered severe ranking volatility and Discover traffic collapse within 48 hours, with publishers reporting complete traffic elimination before Christmas.

by Luis Espada
Video   -   Dec 20, 2025 NBCUniversal unveils live sports ad tools that measure real-time ROI
NBCUniversal unveils live sports ad tools that measure real-time ROI

NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.

by Luis Espada
Data   -   Dec 20, 2025 Adobe forecasts four creative trends shaping 2026 advertising campaigns
Adobe forecasts four creative trends shaping 2026 advertising campaigns

Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.

by Luis Espada
Data   -   Dec 20, 2025 3 ways marketers are setting themselves up to fail in 2026
3 ways marketers are setting themselves up to fail in 2026

Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.

by Luis Espada
Audio   -   Dec 20, 2025 LiveOne bets big on connected car streaming as audio ad revenue jumps 30%
LiveOne

LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.

by Luis Espada
Data   -   Dec 20, 2025 French regulator fines Israeli marketing platform €1M for processor violations
Data breach affects millions as processor fails GDPR compliance obligations

France's CNIL imposed €1 million penalty on Optimove for GDPR processor compliance failures affecting 9.8 million French users in Deezer data breach case.

by Luis Espada
Retail   -   Dec 20, 2025 Instacart hit with $60 million fine for hidden fees and subscription traps
Instacart logo surrounded by web of locks representing hidden fees and subscription traps in FTC case

FTC settlement reveals Instacart concealed mandatory service fees, misled customers about refund policies, and charged memberships without proper consent from 2013-2019.

by Luis Espada
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