Announcement

Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8919 Articles
Display   -   Dec 14, 2025 Google forces publishers into AI-powered Offerwall without asking first
Google forces publishers into AI-powered Offerwall without asking first

Google AdSense automatically enrolls active Offerwall publishers in machine learning optimization January 10, claiming 8.15% revenue gains while overriding manual controls.

by Luis Espada
Data   -   Dec 14, 2025 Google quietly adds three states to privacy compliance toolkit
Google quietly adds three states to privacy compliance toolkit

Google AdSense expands state privacy regulations messaging to Indiana, Kentucky, Rhode Island on December 11, introducing automatic targeting for future states.

by Luis Espada
Search   -   Dec 14, 2025 Google's Preferred Sources goes global with doubled click rates
Google's Preferred Sources goes global with doubled click rates

Google expands Preferred Sources globally on December 10, 2025 while launching commercial AI partnerships with publishers like The Guardian and Der Spiegel.

by Luis Espada
AI   -   Dec 14, 2025 Recipe creators clash with Google over AI plagiarism and photo theft
Google AI displays Inspired Taste recipe content from 18 sites without proper website attribution

Recipe publishers report Google's AI features display complete recipes with errors, plagiarized content, and stolen photos without proper attribution.

by Luis Espada
Retail   -   Dec 14, 2025 Two-thirds of retail sites fail mobile speed tests this holiday season
Two-thirds of retail sites fail mobile speed tests this holiday season

Major U.S. retailers struggle with mobile performance as 65% fail Core Web Vitals assessments while holiday shoppers spend over $1 trillion online.

by Luis Espada
AI   -   Dec 14, 2025 Google denies Gemini ads despite advertiser briefings on 2026 rollout
Gemini

Google reps told advertisers in December 2025 that ads would come to Gemini in 2026, but VP Dan Taylor publicly refuted the claims hours after Adweek published the report.

by Luis Espada
Retail   -   Dec 14, 2025 How retailers are finally solving the audience targeting puzzle
How retailers are finally solving the audience targeting puzzle

IAB Australia reveals 16 audience segmentation methods retailers must deploy to compete as retail media hits projected $300 billion by 2030 market size.

by Luis Espada
Video   -   Dec 14, 2025 IAB Australia's video framework aims to fix measurement chaos
IAB Australia's video framework aims to fix measurement chaos

IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness.

by Luis Espada
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.