Announcement

Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8842 Articles
Data   -   Mar 03, 2026 Amazon's €33.7 billion Spain bet: the data center deal reshaping Europe's AI map
AWS data center campus in Aragón, Spain, with solar farms, wind turbines, and European network links.

Amazon raises Spain investment to €33.7 billion at MWC26, targeting 29,900 annual jobs, €31.7 billion GDP contribution and full Aragón cloud coverage by 2035.

by Luis Espada
Display   -   Mar 03, 2026 IAS's Context Control targeting now hits 300% CTR gains for some brands
IAS Context Control Targeting comparison showing a luxury hotel ad placed next to suitable vs unsuitable content.

IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis.

by Luis Espada
Data   -   Mar 03, 2026 AudienceProject brings independent cross-media measurement to Poland
AudienceProject cross-media measurement launches in Poland, connecting Warsaw's ad market.

AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.

by Luis Espada
AI   -   Mar 03, 2026 81% of consumers fear AI data access, but daily use keeps climbing

Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.

by Luis Espada
AI   -   Mar 03, 2026 Condé Nast CEO calls Google AI a death blow as search traffic collapses
Robotic fist shattering glossy magazines into digital fragments, symbolizing AI's impact on publishing.

Condé Nast CEO Roger Lynch says Google's AI summaries have gutted search traffic, dropping from a majority to just 25% of visits - and he expects it to fall further.

by Luis Espada
AI   -   Mar 03, 2026 Smartly plugs into Amazon DSP to bring AI creative to streaming TV
A Smartly-powered CTV ad on a TV screen showing Prime Video interactive shopping features.

Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

by Luis Espada
Data   -   Mar 03, 2026 Google Ads updates government documents policy, carving out India for business identifiers
India map with flag colors linked to government document certification icons and ad policy checks.

Google Ads updates its government documents policy on March 17, 2026, with a key India exclusion for business identifiers advertisers who still must apply.

by Luis Espada
Data   -   Mar 03, 2026 Google Cloud warns users: your API keys and service account credentials are at risk
Google Cloud

Google Cloud today issued a security advisory urging all users to audit API keys and service account credentials, citing long-lived credentials as a top risk for unauthorized access.

by Luis Espada
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