Luis Espada
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Amazon raises Spain investment to €33.7 billion at MWC26, targeting 29,900 annual jobs, €31.7 billion GDP contribution and full Aragón cloud coverage by 2035.
by Luis Espada
IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis.
by Luis Espada
AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.
by Luis EspadaShift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.
by Luis Espada
Condé Nast CEO Roger Lynch says Google's AI summaries have gutted search traffic, dropping from a majority to just 25% of visits - and he expects it to fall further.
by Luis Espada
Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.
by Luis Espada
Google Ads updates its government documents policy on March 17, 2026, with a key India exclusion for business identifiers advertisers who still must apply.
by Luis Espada
Google Cloud today issued a security advisory urging all users to audit API keys and service account credentials, citing long-lived credentials as a top risk for unauthorized access.
by Luis Espada