Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8921 Articles

Retail - Dec 09, 2025 IAB Ireland releases retail media report for brands and agencies

IAB Ireland published December 2025 report examining retail media infrastructure, measurement approaches, and first-party data readiness in Irish advertising market.

by Luis Espada

Social - Dec 09, 2025 Pinterest unveils 21 consumer trends for 2026 advertising campaigns

Pinterest released its annual Pinterest Predicts 2026 report on December 9, 2025, identifying 21 emerging trends across fashion, food, home decor, beauty, and travel categories based on global search data analysis.

by Luis Espada

AI - Dec 09, 2025 Media experts embrace AI advertising cautiously amid brand safety concerns

IAS survey reveals 61% of media professionals excited about AI-generated content opportunities while 53% cite unsuitable adjacencies as top 2026 challenge.

by Luis Espada

AI - Dec 09, 2025 European Commission opens probe into Google's AI content practices

European Commission investigates whether Google abuses market power by using publisher and YouTube content for AI without compensation or opt-out options on December 9, 2025.

by Luis Espada

Search - Dec 09, 2025 Google Search Console adds social channel performance tracking

Google Search Console now displays clicks, impressions, and trending content for associated social media channels, marking platform's first cross-channel reporting integration.

by Luis Espada

AI - Dec 09, 2025 OpenAI revises ChatGPT crawler documentation with significant policy changes

OpenAI modified technical specifications for ChatGPT-User crawler, removing robots.txt compliance language and clarifying OAI-SearchBot usage no longer includes training data collection.

by Luis Espada

Data - Dec 09, 2025 Google launches Data Manager API to centralize first-party data uploads

Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.

by Luis Espada

Audio - Dec 07, 2025 Programmatic audio shifts to curation, identity, and video in 2026

Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026.

by Luis Espada