Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8923 Articles

Data - Dec 09, 2025 Google launches Data Manager API to centralize first-party data uploads

Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.

by Luis Espada

Audio - Dec 07, 2025 Programmatic audio shifts to curation, identity, and video in 2026

Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026.

by Luis Espada

Retail - Dec 07, 2025 Amazon consolidates ad platforms while expanding streaming and music features

Amazon merges DSP and Ads Console into unified Campaign Manager with AI agents. Prime Video adds news hub. Music launches 2025 Delivered. CEO discusses persistence.

by Luis Espada

Data - Dec 07, 2025 AdClarity adds click-through rate benchmarking to ad intelligence platform

BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.

by Luis Espada

AI - Dec 07, 2025 AI anxiety drives consumer privacy fears as data trust reaches crisis point

AI data training concerns jumped from 45% to 65% year-over-year as consumer privacy anxiety intensifies in 2025.

Verve survey reveals 65% of consumers worry about AI data training, while 97% demand transparency from publishers as privacy concerns intensify in 2025.

by Luis Espada

Data - Dec 07, 2025 Looker Studio updates filters, charts, and connectors in November releases

Modern timeline chart in Looker Studio showing presidential terms with customizable bars and grid

Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.

by Luis Espada

Video - Dec 07, 2025 DoubleVerify urges streaming industry to adopt transparency standards

Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.

by Luis Espada

Data - Dec 07, 2025 Meta removes 134 million scam ads in 2025 amid expanding fraud crisis

Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.

by Luis Espada