Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8929 Articles

Video - Dec 07, 2025 LG Ad Solutions and Taboola partner for CTV performance tracking

LG Ad Solutions and Taboola announced Performance Enhancer on December 3, 2025, connecting connected TV exposure to measurable digital conversions globally.

by Luis Espada

Display - Dec 07, 2025 Marketers plan email resurgence amid AI adoption and podcast growth

Email marketing reinvestment planned by 65% of surveyed organizations for 2026 strategic priorities

Survey of 100 business leaders reveals 65% will reinvest in email marketing while 97% report AI impact on performance. Retail media networks reach 70% adoption.

by Luis Espada

Display - Dec 07, 2025 Display retargeting CPMs surge 11% as early holiday shopping intensifies

Display retargeting CPMs surge 11% in Q4 2025 compared to 2024, AdRoll data shows early holiday impact.

AdRoll reports retargeting costs jumped 11% year-over-year in Q4 2025 as brands competed for early holiday demand amid economic uncertainty and K-shaped spending patterns.

by Luis Espada

Data - Dec 07, 2025 Amazon CEO Andy Jassy on persistence: seeing projects through makes the difference

Amazon CEO Andy Jassy discusses the importance of resilience and controlling controllable factors during AWS's uncertain early development period in December 2025.

by Luis Espada

Audio - Dec 07, 2025 YouTube launches personalized Recap feature for North American users

YouTube announced Recap on December 2, delivering personalized viewing summaries with personality types and music insights to users starting in North America.

by Luis Espada

DOOH - Dec 07, 2025 JCDecaux secures 8-year Helsinki metro advertising contract with LED screens

JCDecaux won an 8+2 year contract with HKL and Länsimetro Oy to operate advertising in 30 Helsinki and Espoo metro stations starting July 1, 2026.

by Luis Espada

Audio - Dec 07, 2025 Amazon Music adds Insights and 2025 Delivered personalized analytics features

Amazon Music launches Insights with Monthly Recaps on August 1, 2025, and 2025 Delivered festival-themed year-end recap on December 2, 2025, for subscribers globally.

by Luis Espada

Data - Dec 07, 2025 Treasure Data expands AI Marketing Cloud access through AWS Marketplace

Treasure Data made its AI Marketing Cloud available through AWS Marketplace on December 2, 2025, giving brands direct access to its customer data platform.

by Luis Espada