Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8842 Articles

AI - Mar 03, 2026 OECD maps what agentic AI actually is - and the gaps no one admits

OECD Artificial Intelligence Papers No. 56 cover, February 2026, on agentic AI landscape.

OECD's February 2026 working paper defines agentic AI, maps developer adoption trends, and flags security and privacy concerns still unresolved across the industry.

by Luis Espada

Data - Mar 03, 2026 Thuringia's court hits Meta with €3,000 damages for tracking without consent

Courtroom with digital tracking web converging on judge's bench, Meta GDPR ruling.

Thuringian Higher Regional Court sentences Meta Group to pay €3,000 in GDPR damages for large-scale tracking of internet use without valid consent, including sensitive health data.

by Luis Espada

Data - Mar 03, 2026 33Across and Valpak bet on new movers to fix programmatic's signal problem

Valpak offline data signals - postal, consumer, property - activate across CTV, mobile, and DOOH.

33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation.

by Luis Espada

AI - Mar 03, 2026 CCC launches four AI licensing options, including pay-per-use for universities

Copyright Clearance Center today launches AI re-use rights for U.S. academic institutions and pay-per-use transactional licensing, expanding to four total AI licensing options.

by Luis Espada

Audio - Mar 03, 2026 Magellan AI brings Nielsen's local market data to podcast attribution

Magellan AI integrates Nielsen DMA® data into podcast attribution, letting advertisers measure local market performance across 210 U.S. media markets for the first time.

by Luis Espada

AI - Mar 03, 2026 New York's chatbot liability bill reaches Senate floor, threatening AI providers

Glowing AI figure looms over professionals in a courthouse as liability laws tighten.

New York Senate Bill S7263, placing liability on chatbot operators impersonating licensed professionals, reached the Senate floor calendar on February 26, 2026, moving closer to a vote.

by Luis Espada

Video - Mar 03, 2026 YouTube's hidden controls: how viewers can shape what the algorithm shows them

YouTube today published an FAQ detailing how viewers can control recommendations and search results, from disabling watch history to suppressing specific channels.

by Luis Espada

Data - Mar 03, 2026 LiveRamp deploys live AI agents for audience building and cross-media measurement

AI agents traverse a live data collaboration grid, activating audiences across channels.

LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access.

by Luis Espada