Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8929 Articles

Social - Dec 06, 2025 European Commission fines X €120 million for transparency violations

European Commission imposes €120 million fine on X for deceptive blue checkmark practices, inadequate ad repository transparency, and blocking researcher data access.

by Luis Espada

Search - Dec 06, 2025 Google updates Search Console performance analysis guidance

Daniel Waisberg explains how to analyze Search Console performance reports using data controls, charts, and tables for tracking clicks and impressions.

by Luis Espada

Video - Dec 04, 2025 Nielsen's Gracenote debuts program-level ad targeting for streaming TV

Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements.

by Luis Espada

Video - Dec 04, 2025 Triton Digital expands Omny Studio with video podcasting support

Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content.

by Luis Espada

Retail - Dec 04, 2025 JD.com secures 60% of CECONOMY in Media Saturn takeover bid

Chinese e-commerce giant JD.com successfully acquired 59.8% of CECONOMY shares, reaching 85.2% total stake with partner Convergenta. Closing awaits regulatory approvals.

by Luis Espada

Data - Dec 04, 2025 EU court empowers representative actions against Apple App Store commissions

Amsterdam courts gain jurisdiction to hear collective claims alleging excessive fees on app sales, marking significant expansion of cross-border antitrust litigation.

by Luis Espada

AI - Dec 04, 2025 Google tests AI Mode access directly from search results page

Google begins testing seamless AI Mode integration through AI Overviews on mobile devices globally December 1, expanding conversational search capabilities beyond separate interfaces.

by Luis Espada

AI - Dec 04, 2025 OpenAI adds Semrush to ChatGPT Enterprise connector lineup

OpenAI integrates Semrush into ChatGPT Enterprise and Edu through MCP connectors, enabling competitive intelligence access alongside 11 other partners announced November 24, 2025.

by Luis Espada