Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8929 Articles

Social - Nov 30, 2025 "This is not the sword I'd die on": expert on Meta scam ad findings

Meta scam ads: "This is not the sword I'd die on." Expert insight on fraud & social media.

Nicole Pruess analyzes Reuters findings on Meta fraudulent advertising revenue while discussing podcast industry consolidation and CTV transparency demands.

by Luis Espada

Display - Nov 30, 2025 Azerion maintains EU political advertising as major platforms exit

Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.

by Luis Espada

Video - Nov 30, 2025 YouTube Shorts leads short-form video as publishers eye vertical ads

Media.net study shows YouTube Shorts at 56% leads TikTok and Facebook at 50% each while 90% of consumers want vertical video across publisher sites.

by Luis Espada

Social - Nov 30, 2025 Smartly adds AI creative predictive tools across advertising channels

Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.

by Luis Espada

Data - Nov 30, 2025 Intuit SMB audiences arrive on The Trade Desk DSP

Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.

by Luis Espada

Display - Nov 30, 2025 Google adds policy insight tools to AdSense reporting on June 27

Confirmed Click status breakdown showing Applied and Not applied values in AdSense reporting interface

Three new breakdowns in AdSense show how policy enforcements and traffic sources affect revenue, launching June 27, 2025 with historical data access.

by Luis Espada

Data - Nov 30, 2025 Meta settles shareholder lawsuit for $190 million over privacy failures

Meta agrees to $190 million settlement with shareholders who alleged board failures over Cambridge Analytica scandal and FTC privacy violations from 2018 to 2025.

by Luis Espada

AI - Nov 30, 2025 Kochava launches StationOne to address AI tool fatigue

Marketing professionals gain centralized platform to manage multiple AI models through single interface with workspace organization features.

by Luis Espada