Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8944 Articles

Data - Nov 15, 2025 Apple mini apps program breaks commission model with embedded distribution

Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.

by Luis Espada

Data - Nov 15, 2025 India launches comprehensive data protection rules with consent managers

India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.

by Luis Espada

Data - Nov 15, 2025 Firefox cuts fingerprinting trackability in half with new protections

Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.

by Luis Espada

AI - Nov 14, 2025 Switzerland releases AI regulation report with three governance approaches

Switzerland's Federal Council published a February 12 report outlining regulatory approaches for artificial intelligence, from sectoral to EU alignment.

by Luis Espada

Search - Nov 14, 2025 Teads reports 10-15% pageview decline as AI reshapes publisher economics

Teads Q3 earnings reveal publishers losing 10-15% of pageviews while CTV grows 40% year-over-year, highlighting shift away from traditional web traffic monetization.

by Luis Espada

Data - Nov 14, 2025 Europe proposes machine-readable consent signals for GDPR compliance

European Commission amendments would require websites and apps to recognize browser-based consent preferences after six-month transition period, except news media.

by Luis Espada

AI - Nov 14, 2025 Most companies still pilot AI programs despite widespread adoption

McKinsey's November 2025 report reveals 88% of organizations use AI regularly, but only one-third have scaled implementations beyond experimental phases.

by Luis Espada

AI - Nov 14, 2025 UK website traffic growth collapses 86% since Google AI search rollout

New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.

by Luis Espada