Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8954 Articles

AI - Nov 14, 2025 Most companies still pilot AI programs despite widespread adoption

McKinsey's November 2025 report reveals 88% of organizations use AI regularly, but only one-third have scaled implementations beyond experimental phases.

by Luis Espada

AI - Nov 14, 2025 UK website traffic growth collapses 86% since Google AI search rollout

New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.

by Luis Espada

Retail - Nov 14, 2025 Google Shopping smart cropping distorts product images without opt-out option

Retailers discover hidden backend setting automatically crops Shopping images into unusable fragments, requiring Google support contact to disable feature.

by Luis Espada

Data - Nov 14, 2025 Google DeepMind develops efficient document ranking method through attention optimization

Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.

by Luis Espada

Data - Nov 14, 2025 Google and Meta sue California over social media age restrictions law

Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.

by Luis Espada

Data - Nov 14, 2025 This week: Amazon unleashes advertising infrastructure overhaul

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

by Luis Espada

AI - Nov 14, 2025 Similarweb launches AI citation analysis framework as zero-click searches rise

Director of SEO publishes comprehensive guide tracking brand visibility across ChatGPT, Perplexity, and Gemini platforms.

by Luis Espada

Search - Nov 14, 2025 Google exact match degradation expands to semantically unrelated terms

Advertiser documentation shows exact match keywords including "hypoallergenic" triggering ads for searches without hypoallergenic terms, questioning targeting precision.

by Luis Espada