Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8956 Articles

AI - Nov 14, 2025 Similarweb launches AI citation analysis framework as zero-click searches rise

Director of SEO publishes comprehensive guide tracking brand visibility across ChatGPT, Perplexity, and Gemini platforms.

by Luis Espada

Search - Nov 14, 2025 Google exact match degradation expands to semantically unrelated terms

Advertiser documentation shows exact match keywords including "hypoallergenic" triggering ads for searches without hypoallergenic terms, questioning targeting precision.

by Luis Espada

AI - Nov 14, 2025 InfoSum launches Beacons for cross-cloud data collaboration

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

by Luis Espada

DOOH - Nov 14, 2025 Broadsign enables advance DOOH booking through StackAdapt partnership

Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

by Luis Espada

Audio - Nov 14, 2025 Washington Post partners with Triton Digital for podcast monetization strategy

The Washington Post selects Triton Digital to power its podcast advertising and measurement infrastructure, joining a growing roster of premium publishers.

by Luis Espada

Display - Nov 14, 2025 Beehiiv expands beyond newsletters with digital products and zero commission

Newsletter platform introduces digital products marketplace, AI website builder, native podcasting, and zero-fee commerce in November 2025 release event.

by Luis Espada

Audio - Nov 14, 2025 Bauer Media Audio expands audioXi reach with TuneIn in three markets

Bauer Media Audio announced November 6 a partnership with TuneIn to expand audioXi's digital audio inventory across Poland, Slovakia and Portugal markets.

by Luis Espada

Data - Nov 14, 2025 Usercentrics reaches €100M ARR milestone in consent management

Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.

by Luis Espada