Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8993 Articles

Nov 08, 2025 X iOS update disables JavaScript during link prefetch, generating artificial traffic

Substack traffic chart showing sharp spike from X's prefetch implementation November 2025

X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.

by Luis Espada

AI - Nov 08, 2025 Google expands no-code AI app builder Opal to 160+ countries

Google's Opal no-code platform expansion to over 160 countries on November 6, 2025 intensifies competition with workflow automation tools like n8n.

by Luis Espada

Search - Nov 08, 2025 Lazy loading implementation causes 20% traffic drop despite PageSpeed gains

Lazy loading hero image drops traffic 20% despite PageSpeed boost from 65 to 92, LCP rises to 4.2s

SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.

by Luis Espada

Search - Nov 08, 2025 Google releases guidance on effective technical SEO audit methodology

Google's Martin Splitt explains technical SEO audit methodology in Search Central Lightning Talks video

Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.

by Luis Espada

AI - Nov 08, 2025 Google intensifies OpenAI competition with 18-month Gemini Pro offer in India

Google Gemini Pro vs Go comparison showing 18-month free offer features for Jio users in India

Google partners with Reliance Jio to provide 18 months of free Gemini Pro access to Indian users aged 18-25, valued at $396 (₹35,100), intensifying competition.

by Luis Espada

Retail - Nov 08, 2025 Macy's integrates Amazon's retail advertising technology for sponsored products

Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.

by Luis Espada

Data - Nov 08, 2025 This week: Courtroom showdowns and crumbling measurement

IP address network connections showing data matching failures in digital advertising infrastructure

Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.

by Luis Espada

DOOH - Nov 07, 2025 JCDecaux returns to Barcelona with 10-year street furniture contract

JCDecaux bus shelter in Barcelona displaying digital advertising with Sagrada Familia backdrop

JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.

by Luis Espada