Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9001 Articles

Display - Nov 05, 2025 DOJ and Google file final remedies proposals in ad tech antitrust case

DOJ and Google file final ad tech antitrust remedies proposals in Virginia court case.

DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.

by Luis Espada

Video - Nov 05, 2025 Industry expert warns advertisers against treating CTV like display campaigns

Connected TV screen displaying streaming content in modern living room environment

Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.

by Luis Espada

Display - Nov 05, 2025 Google emphasizes consequences for false verification information

Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.

by Luis Espada

AI - Nov 05, 2025 Google AI Overviews reduce organic CTR 61%, paid traffic 68%

Google AI Overviews reduce organic CTR 65% without citation, 49% with citation per Seer study

Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.

by Luis Espada

AI - Nov 05, 2025 Semrush triples AI visibility in one month with systematic optimization

Semrush AI share of voice chart showing growth from 13% to 32% across ChatGPT and LLM platforms in 2025

Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.

by Luis Espada

AI - Nov 04, 2025 Amazon demands Perplexity stop AI shopping in Comet browser dispute

Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.

by Luis Espada

Video - Nov 04, 2025 Prime Video integrated into AGF Germany measurement system via Nielsen

AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.

by Luis Espada

Data - Nov 04, 2025 Germany certifies Platform Control as dispute resolution body for Google platforms

Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.

by Luis Espada