Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8844 Articles

Data - Mar 01, 2026 Spain's data watchdog maps the hidden GDPR risks of agentic AI

Broken padlocks scattered across a glowing AI node network with red fracture lines.

Spain's AEPD published a 71-page guide on agentic AI and GDPR compliance, covering prompt injection, memory risks, automated decisions, and data minimization.

by Luis Espada

Data - Feb 28, 2026 85% of Americans now recognize the AdChoices icon, DAA survey finds

A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.

by Luis Espada

Social - Feb 28, 2026 ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis

ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's market value in a single month.

by Luis Espada

Search - Feb 28, 2026 Google set to test vertical search rivals in EU results as DMA fine looms

Cracked marble floor with Google search bar and EU flag reflection, travel icons rising as smoke.

Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.

by Luis Espada

AI - Feb 28, 2026 Anthropic's CEO drew two red lines. The Pentagon said no.

Hand reaching toward a red line dividing AI order from autonomous weapon chaos.

Anthropic CEO Dario Amodei refused Pentagon demands to remove AI safeguards on mass surveillance and autonomous weapons, triggering an unprecedented supply chain designation threat.

by Luis Espada

Data - Feb 28, 2026 Reddit fined £14.47m by UK regulator over children's data failures

Child browsing apps on tablet in the dark, unprotected from harmful online content.

UK's ICO fines Reddit £14.47m for failing to verify users' ages and processing children's data without a lawful basis, marking a significant UK enforcement action.

by Luis Espada

Data - Feb 28, 2026 ICO fines Imgur owner MediaLab £247,590 for children's privacy failures

UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.

by Luis Espada

Display - Feb 28, 2026 US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year

Glowing programmatic bidstream grid with data signals converging on a central auction node.

The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.

by Luis Espada