Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9010 Articles

AI - Oct 25, 2025 Snapchat makes AI image generation free in U.S.

Imagine Lens removes subscription requirement for text-to-image AR feature after launching to Snapchat+ subscribers in September, expanding internationally.

by Luis Espada

Data - Oct 25, 2025 Microsoft Clarity adds city and state metrics to dashboard cards

Microsoft Clarity dashboard showing city-level traffic data with session counts for global locations

Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.

by Luis Espada

AI - Oct 25, 2025 Cloudflare partners with Visa and Mastercard to secure AI agent shopping

Cloudflare, Visa and Mastercard introduce authentication protocols to help merchants distinguish legitimate AI shopping agents from malicious bots through cryptographic verification.

by Luis Espada

Video - Oct 25, 2025 Magnite introduces machine learning-powered ad podding for streaming platforms

Ad podding comparison showing competitive separation in streaming commercial breaks

Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.

by Luis Espada

Video - Oct 25, 2025 Poland television viewing rises while streaming declines in September

Polish television audiences spent more time with traditional broadcasting and less with streaming services during September 2025, according to Nielsen's latest report.

by Luis Espada

Display - Oct 25, 2025 Prebid Mobile SDK 3.0 delivers CPM gains while 4.0 roadmap targets publisher control

Prebid Mobile SDK 3.0 integration resulted in up to 10% CPM uplift for WetterOnline within two weeks, as SDK 4.0 development focuses on transparency and flexibility.

by Luis Espada

DOOH - Oct 25, 2025 JCDecaux secures Bane NOR contract renewal for Norway railway stations

Large-format digital screens display H&M advertising at Oslo Central Station in Norway

JCDecaux Norge AS renews exclusive advertising contract with Bane NOR for 4+2+2 years, covering all Norwegian railway stations including Oslo Central Station.

by Luis Espada

Search - Oct 25, 2025 Semrush launches enterprise partner program for agency expansion

Agency dashboard interface showing client jobs, tasks, and project management workflow features.Retry

SEO platform introduces partner ecosystem on October 23 with Dentsu as premier agency, enabling certified partners to resell services globally.

by Luis Espada