Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8839 Articles

AI - Mar 10, 2026 LinkedIn ranks #2 in AI citations - what 89K URLs reveal about B2B visibility

Top domains cited by ChatGPT, Perplexity, and Google AI Mode - LinkedIn at 11.03%, January 2026.

Semrush analyzed 89,000 LinkedIn URLs cited by ChatGPT, Google AI Mode, and Perplexity to find what drives AI search visibility for B2B brands.

by Luis Espada

AI - Mar 10, 2026 Court blocks Perplexity's Comet browser from Amazon's accounts

AI agents from Perplexity's Comet browser collide with Amazon's digital security shield.

A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.

by Luis Espada

Audio - Mar 10, 2026 BLACKPINK's "GO" debuts at YouTube global #1 after three years away

BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.

by Luis Espada

AI - Mar 10, 2026 IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl

IAB Tech Lab CoMP framework: AI bot agreements, marketplace content surfacing, token delivery flow.

IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.

by Luis Espada

Data - Mar 10, 2026 Spain fines Yoti €950,000 over biometric data and consent failures

Yoti's age estimation interface showing facial scan with the claim that photos are deleted after use.

Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.

by Luis Espada

Social - Mar 10, 2026 LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days

B2B ad budget split: LinkedIn 41%, Google Network 46%, Meta 8%, other 5% in 2025.

Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions.

by Luis Espada

Video - Mar 10, 2026 Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?

Stadium glowing at night with holographic data streams and a soccer ball above the pitch.

Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

by Luis Espada

Video - Mar 10, 2026 Spain's streamers are watching more - and advertisers are taking notice

Spanish bull carrying a glowing CTV screen across an Iberian plain at dusk.

Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

by Luis Espada