Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8844 Articles

Search - Feb 26, 2026 Google's text guidelines beta goes global for AI Max and Performance Max

Google today expanded text guidelines beta globally for AI Max and Performance Max, giving all advertisers up to 25 term exclusions and 40 messaging restrictions to control AI-generated ad copy.

by Luis Espada

Data - Feb 26, 2026 France's CNIL puts session replay tools under the privacy microscope

Hand on laptop trackpad with digital tracking overlay and French flag, session replay concept.

France's CNIL today launched a public consultation on session replay tools, setting strict consent and data minimization rules for website tracking technology used by millions of sites.

by Luis Espada

Display - Feb 26, 2026 Apple rolls out Maximize Conversions to all App Store advertisers - what it means

Apple Ads Maximize Conversions campaign setup showing target CPA and daily budget fields.

Apple today made its Maximize Conversions bid strategy available to all App Store advertisers, replacing the older CPA cap approach with a target-CPA system that uses an automated bidder and Search Match to drive installs at scale.

by Luis Espada

Data - Feb 25, 2026 AudienceProject and The Trade Desk unite on CTV measurement across Europe

AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.

by Luis Espada

Data - Feb 25, 2026 Kantar Media exits Kantar Group and relaunches as Fifty5Blue

Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.

by Luis Espada

Search - Feb 25, 2026 Inside Google's search ad design engine: tests, assets, and AI in 2026

Google's Ads Decoded podcast cover with Ginny Marvin, Ads Product Liaison

Google's ad UI and UX leads reveal how search text ads are designed, tested, and evolving as AI Mode and Direct Offers reshape the search experience.

by Luis Espada

AI - Feb 25, 2026 Gracenote bets big on AI: why Samsung and Google both need its TV data

Gracenote metadata powers AI-driven TV search and discovery for Samsung and Google platforms.

Gracenote's metadata deals with Samsung and Google reveal how structured entertainment data has become a critical input for AI-powered content discovery in 2026.

by Luis Espada

AI - Feb 25, 2026 Anthropic clarifies what its three web crawlers do - and how to block them

Anthropic's ClaudeBot crawler scans a glowing web network with sealed and open data nodes.

Anthropic today updated its crawler documentation, detailing ClaudeBot, Claude-User, and Claude-SearchBot - what each collects and what blocking them means for site visibility.

by Luis Espada