Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8871 Articles

Retail - Feb 21, 2026 ACCC targets dark patterns, fake pricing and market power in 2026-27 plan

Australian flag, gavel, and phone maze illustrate subscription trap regulation crackdown.

Australia's competition regulator sets 2026-27 enforcement priorities targeting subscription traps, misleading pricing in supermarkets, and digital market manipulation.

by Luis Espada

Video - Feb 21, 2026 France's watchdog finds YouTube and TikTok trap creators in a broken power game

Creator dwarfed by towering platform monolith showing YouTube, TikTok and Instagram logos.

France's Autorité de la concurrence finds 80% of creators have weak bargaining power over YouTube, TikTok and Instagram, issuing 7 transparency recommendations.

by Luis Espada

Audio - Feb 21, 2026 The Best One Yet signs Acast deal and hires its first GM to chase video

Two men wearing headphones smile confidently, hosts of The Best One Yet podcast, New York.

The Best One Yet podcast signs a multi-year exclusive deal with Acast for global ad sales and distribution across audio and video, while appointing Mike Muney as GM.

by Luis Espada

Data - Feb 21, 2026 Thuringia DPA says two data protection officers is one too many

Two oak desks in a Brutalist office chamber beneath a red Verboten stamp on concrete.

Thuringia's 2024 annual GDPR report rules that companies can only appoint one DPO under Article 37, with narrow exceptions for clearly separated responsibilities.

by Luis Espada

Display - Feb 21, 2026 Blogger's original server resurfaces in Ev Williams' garage, 26 years on

Hewlett-Packard Brio PC named Gutenberg, Blogger's first server, still kept in Ev Williams' garage.

Blogger's first server, named Gutenberg and kept in Evan Williams' garage, hosted tens of thousands of blogs in 1999 - a hardware origin story with modern publishing implications.

by Luis Espada

Social - Feb 21, 2026 Manus AI lands inside Meta Ads Manager, changing how advertisers work

Meta Ads Manager connector inside Manus AI, enabling performance analysis and automated reporting.

Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis.

by Luis Espada

Display - Feb 17, 2026 Google quietly strips Lookalike's hard targeting control in Demand Gen

Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.

by Luis Espada

AI - Feb 17, 2026 White House moves to kill Utah's AI safety bill with $1M penalty cap

Silhouette blocks glowing AI brain door at Capitol, US state outlines on marble floor.

The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.

by Luis Espada