Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8879 Articles

Retail - Feb 14, 2026 Amazon forces resellers to abandon manufacturer barcodes in March

Amazon will require resellers to apply Amazon-specific labels on all FBA inventory starting March 31, 2026, ending manufacturer barcode eligibility

by Luis Espada

AI - Feb 13, 2026 Spotify engineers haven't coded since December as AI transforms development

Spotify engineer uses AI-powered mobile coding during morning commute with auto-generated code approval

Streaming giant reports developers using Claude exclusively while hitting record 751M users and €701M operating income.

by Luis Espada

Data - Feb 13, 2026 Dentsu abandons international sale, appoints Japan chief as global CEO after $2.18 billion loss

Dentsu names Takeshi Sano as global CEO while scrapping sale of international operations after recording $2.18 billion loss driven by goodwill impairment charges.

by Luis Espada

Data - Feb 13, 2026 Europe's privacy watchdogs reject Commission's plan to narrow GDPR protections

EU data protection authorities shield privacy rights against Digital Omnibus regulatory pressure and threats.

European data protection authorities strongly oppose proposed GDPR changes in Digital Omnibus, warning modifications would weaken privacy rights rather than simplify compliance.

by Luis Espada

Data - Feb 13, 2026 EU watchdog tightens grip on data privacy officers with dismissal veto power

European Data Protection Supervisor establishes binding framework requiring prior consent for dismissing data protection officers across EU institutions.

by Luis Espada

Retail - Feb 13, 2026 Shoppers click more but buy less

Consumer journey from research clicks to checkout: affiliate marketing behavior shifts in 2025 data

Consumers researched extensively but purchased selectively in 2025 as clicks surged 2% while transactions fell 5% across 2,300 U.S. retail brands, signaling fundamental changes in purchase journeys.

by Luis Espada

Audio - Feb 13, 2026 Netflix soundtrack holds YouTube's top spot as regional charts splinter

Golden from KPop Demon Hunters maintains global #1 with 39.8M views while Big Guy tops US charts, revealing platform's territorial fragmentation.

by Luis Espada

AI - Feb 13, 2026 AI coding tools could be stealing tomorrow's expertise while boosting today's productivity

Developer workstations contrasting active coding with error warnings versus AI-assisted passive automation

Anthropic research reveals AI assistance reduces coding quiz scores by 17% even as developers complete tasks faster, challenging assumptions about skill development in an AI-augmented workplace.

by Luis Espada