Luis Espada
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.
by Luis Espada
ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.
by Luis Espada
Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.
by Luis Espada
Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.
by Luis Espada
WP Engine launches Newsroom publishing platform today at undisclosed pricing as news organizations face 38% traffic declines from AI search features.
by Luis Espada
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
by Luis Espada
AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.
by Luis Espada
AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.
by Luis Espada