Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8842 Articles

Audio - Mar 10, 2026 Australia's internet ad market hits $18.4bn - but not all formats won

Three runners on a digital track near Sydney Opera House, video ad formats racing ahead of display.

Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.

by Luis Espada

Data - Mar 10, 2026 India's CCPA fines parenting startup ₹8 lakh for unverified infant claims

Indian government desk with legal order, children's toy, and official stamp in New Delhi office.

India's CCPA fined Raising Superstars ₹8 lakh for misleading infant milestone ads lacking scientific evidence - what it means for outcome-based marketing.

by Luis Espada

Social - Mar 10, 2026 Meta's 2026 DMA report reveals WhatsApp ads, a €200m fine, and a defiant stance on personalized advertising

WhatsApp Accounts Center setup screen linking Facebook and Instagram for cross-app data consent in EU.

Meta submitted its third DMA compliance report on March 6, 2026, revealing WhatsApp ads rollout, a €200m fine appeal, and updated consumer profiling rules for EU users.

by Luis Espada

Display - Mar 09, 2026 Canada's $91B Google ad tech case clears its biggest legal hurdle yet

Canadian Competition Tribunal bench where Google's constitutional challenge was dismissed in 2026.

Canada's Competition Tribunal dismissed Google's constitutional challenge on March 3, clearing the path for the country's largest-ever ad tech case to proceed.

by Luis Espada

Data - Mar 09, 2026 Sparkfly and PlayOn Sports bet on high school fans to crack attribution

Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps.

by Luis Espada

DOOH - Mar 09, 2026 VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market

OUTFRONT digital billboard displays PGIM ad in Times Square, New York City at night.

VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

by Luis Espada

DOOH - Mar 09, 2026 US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown

US OOH ad spend forecast from $3.4B in 2022 to $4.0B in 2026, per Guideline data.

US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

by Luis Espada

AI - Mar 09, 2026 Court denies xAI's bid to block California AI training data law

Courtroom gavel and neural network screen illustrating xAI's AB 2013 legal defeat.

A federal judge denied xAI's motion to block California's AB 2013 AI training data transparency law on March 4, finding constitutional claims insufficiently developed.

by Luis Espada