Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8892 Articles

AI - Feb 03, 2026 Adobe ends 30-year Animate era as creative tools shift to AI

Adobe discontinues Animate after 30 years, ending March 1, 2026, as animation software transitions to AI-powered alternatives like After Effects and Express.

by Luis Espada

AI - Feb 03, 2026 Firefox hands you the AI kill switch you've been asking for

Firefox AI controls settings interface showing block toggle and individual feature options

Mozilla introduces centralized AI controls in Firefox 148, letting users block all generative AI features or pick individual tools with persistent settings.

by Luis Espada

Data - Feb 02, 2026 Austrian regulator orders Microsoft to stop tracking school children

Student surrounded by tracking cookies from Microsoft 365 Education software in schools

Austrian Data Protection Authority rules Microsoft 365 Education illegally tracked students without consent. Company has four weeks to comply with GDPR.

by Luis Espada

Search - Feb 02, 2026 Google increases local pack ads by 733% in three months

Google local pack ads surge from 1.46% to 21.99% across tracked mobile keywords in four months

Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.

by Luis Espada

Retail - Feb 02, 2026 Amazon opens its advertising APIs to AI agents through industry protocol

Amazon Ads MCP Server connects AI agents to advertising APIs through Model Context Protocol

Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.

by Luis Espada

Search - Feb 02, 2026 Traditional search holds steady while query language evolves

Traditional search holds 10% of desktop activity while AI tools reach 0.77% in Q4 2025 clickstream analysis.

Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.

by Luis Espada

AI - Feb 02, 2026 German court dismisses surgeon's AI Overview lawsuit but confirms Google can be liable for false information

Judge's gavel meets AI brain over smartphone in dramatic courtroom technology clash

Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.

by Luis Espada

Data - Feb 02, 2026 Google expands tag gateway reach with Akamai CDN integration

Google tag gateway routes measurement through advertiser domains via Akamai, Cloudflare, and GCP CDNs.

Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.

by Luis Espada