Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8893 Articles

AI - Jan 25, 2026 Scammers exploit OpenAI's name in fake ad platform targeting marketers

Fake OpenAI Advertising GPT TestFlight app screenshot showing fraudulent beta testing invitation

Digital marketers face new phishing campaign using fraudulent TestFlight app claiming to offer OpenAI advertising credits and campaign tools.

by Luis Espada

Retail - Jan 25, 2026 PayPal's bet on commerce media networks that see 30% of global purchases

Dr. Mark Grether discusses PayPal's commerce media strategy at CES 2026 in the C-Space Studio.

PayPal Ads SVP explains how transaction data across 400 million consumers distinguishes commerce media from retail networks at CES 2026.

by Luis Espada

DOOH - Jan 25, 2026 Polish DOOH network joins global programmatic platform

Jet Line digital screen displays Lidl advertisement in Polish city center with pedestrian traffic

Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.

by Luis Espada

AI - Jan 25, 2026 Dow Jones Factiva passes 8,000 AI-licensed sources as demand surges

Factiva expands licensed content database to 8,000+ sources with USA TODAY, ADWEEK, and The Atlantic, positioning platform as leading AI marketplace for publishers.

by Luis Espada

Social - Jan 25, 2026 Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising

Creator-driven transactions surged 51% during Cyber Week as the company powered nearly $120 billion in partner-referred sales across 350,000 active partnerships.

by Luis Espada

Data - Jan 25, 2026 Building the 2026 marketing tech stack: ESPs can't see 95% of traffic

Email service platform icon illustrating marketing technology stack identity resolution challenges

Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers.

by Luis Espada

Audio - Jan 25, 2026 Netflix soundtrack dips slightly but still crushing competition

KPop Demon Hunters Golden dominates YouTube charts with 57.5M views in January 2026 tracking week 3

Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.

by Luis Espada

Data - Jan 25, 2026 ICE wants ad tech companies to help with surveillance investigations

US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.

by Luis Espada