Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8897 Articles

Social - Jan 22, 2026 Over half of LinkedIn posts are now likely AI, but authenticity still wins

LinkedIn content quality comparison showing burnt versus properly cooked approach to AI posts

Originality.ai analyzed 3,368 LinkedIn posts in 2025, revealing 53.7% were likely AI-written with dramatic engagement differences across industries.

by Luis Espada

Data - Jan 22, 2026 Super Bowl ads drove 31% QSR foot traffic spike, but will brands return?

Crowded retail location showing peak foot traffic surge after Super Bowl QSR advertising campaigns.

Azira foot traffic data shows Dunkin', Little Caesars, and Taco Bell saw 31% store visit increases after 2025 Super Bowl ads, with peak impact hitting 48% on Thursday.

by Luis Espada

Video - Jan 22, 2026 YouTube clarifies AdSense payment timeline in creator community FAQ

YouTube published detailed FAQ explaining monthly AdSense payment schedule, revenue adjustments, and processing timelines for creators earning from content.

by Luis Espada

Video - Jan 22, 2026 Study: TV ad market big enough for competing measurement companies

Map of US TV households balanced against measurement revenue, symbolizing industry economics

New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.

by Luis Espada

Video - Jan 22, 2026 Netflix writers repeat plot points for phone-scrolling viewers, says Matt Damon

Viewer watches TV while scrolling phone, illustrating Netflix's distracted audience challenge

Netflix asks content creators to dumb down dialogue and repeat story beats because viewers watch while distracted by devices, according to comments from Matt Damon during a January 16 podcast appearance that sparked debate about streaming's impact on storytelling quality.

by Luis Espada

AI - Jan 22, 2026 Only 5% of tasks explain why marketers really use AI

Correlation heatmap showing AI task characteristics: routine negatively correlates with cognitive demands

Adobe research analyzing 4M Claude conversations reveals AI adoption concentrates in complex creative work while routine marketing tasks remain largely untouched.

by Luis Espada

Display - Jan 22, 2026 Awin confirms Honey violated affiliate policies, suspends payments

Awin Group yesterday suspended Honey's payments after investigation confirmed browser extension violated publisher policies through affiliate commission diversion practices.

by Luis Espada

Search - Jan 22, 2026 Google's sneaky trick with duplicate links: one URL, one impression, no matter where it appears

Google search interface showing AI Overview feature with tabs for All, Images, News, and search query box.

Google Search Console counts duplicate URLs in AI Overviews and blue links as one impression. John Mueller confirms the methodology that affects visibility metrics for publishers.

by Luis Espada