Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

AI - Jan 15, 2026 WhatsApp bars AI chatbots as Meta solidifies messaging monopoly

Meta today banned general-purpose AI chatbots from WhatsApp's Business API while keeping its own Meta AI as the sole assistant on the 3 billion-user platform.

by Luis Espada

Display - Jan 15, 2026 Google gives advertisers one placement list to rule them all

Google Ads interface showing new "Exclude from account" option for placement exclusions menu

Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting.

by Luis Espada

Video - Jan 15, 2026 Audioboom hits $5.1M profit as Spotify partnership targets video monetization gap

Audioboom reports 54% profit growth to $5.1M with record Q4 revenue while launching Spotify partnership to close video podcast monetization gap between $71 audio RPM and sub-$35 video rates.

by Luis Espada

AI - Jan 15, 2026 Ad tech veteran slams IAB's 2026 agenda for abandoning publishers

Industry founder challenges Interactive Advertising Bureau to address existential revenue crisis facing digital media companies amid AI traffic collapse

by Luis Espada

Display - Jan 15, 2026 Why this Bloomberg reporter never wants to use the web again

Broken spider web symbolizes the fragile state of traditional websites in the AI chatbot era

Bloomberg's Joe Weisenthal questions why websites exist when AI chatbots handle information better, sparking debate about digital publishing's future.

by Luis Espada

Data - Jan 15, 2026 Cross-media measurement study targets European standards fragmentation

CIMM and WFA logos announcing European cross-media measurement strategic review initiative

The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics.

by Luis Espada

Search - Jan 15, 2026 Google finally lets you set fixed budgets for Search and Shopping campaigns

Google Ads interface showing campaign total budget option for Performance Max with date selector

Google today expanded campaign total budgets to Search, Performance Max and Shopping campaigns globally in open beta, letting advertisers set fixed spending limits for 3 to 90 days.

by Luis Espada

Display - Jan 15, 2026 Infillion teams with Yobi to crack walled garden automation on the open web

Rob Emrich, Infillion Founder announcing Yobi partnership for open web AI optimization

Infillion and Yobi today announced partnership bringing Performance Max-style AI optimization to independent advertisers through privacy-first behavioral intelligence.

by Luis Espada