Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

AI - Jan 12, 2026 Anthropic opens Claude Code's automation power to everyone with Cowork

Claude Cowork analyzing messy desktop offering automated file organization by type and category

Anthropic launched Cowork on January 12, bringing Claude Code's file automation to non-developers through natural language on macOS.

by Luis Espada

AI - Jan 12, 2026 Google and Apple's Gemini deal raises questions about AI market control

Apple and Google logos joining hands on globe illustrating AI partnership dominance

Google's Gemini models will power Apple Intelligence starting 2026. The multi-year partnership centralizes AI control amid industry criticism of platform dominance.

by Luis Espada

Display - Jan 12, 2026 Advertising shifts from impressions to business outcomes in 2026

Marketing executive contemplating 2026 advertising shift from impressions to business outcomes

Industry experts predict 2026 will prioritize measurable business results over vanity metrics as AI reshapes campaign evaluation and budgets.

by Luis Espada

Data - Jan 12, 2026 Honey loses access to 2,000 clients after Rakuten network termination

Rakuten Advertising email notifying merchants of Honey's network termination, effective immediately.

Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.

by Luis Espada

Video - Jan 12, 2026 The audience advertisers can't buy on YouTube

Luxury living room with YouTube—affluent viewers who pay to skip ads advertisers want to reach

YouTube Premium hits 125 million subscribers who pay to avoid ads—precisely the affluent demographic advertisers want to reach but can no longer target.

by Luis Espada

AI - Jan 11, 2026 Visa builds payment infrastructure for AI agents to shop on your behalf

Visa AI agent shopping across Amazon, Target, Walmart with biometric authentication and tokenization

Visa's Rubail Birwadker reveals how the company is building tokenized payment systems for agentic commerce, addressing fraud concerns as AI agents begin making purchases.

by Luis Espada

Retail - Jan 11, 2026 Target and Walmart bring checkout directly into Google's AI assistant

Google leads major retailers in the Universal Commerce Protocol

Target and Walmart enable direct purchasing through Google Gemini and AI Mode in Search, powered by Universal Commerce Protocol announced January 11, 2026.

by Luis Espada

AI - Jan 11, 2026 Ad industry veterans explain why AdCP isn't competing with real-time bidding

AdCP portfolio layer above OpenRTB execution layer showing allocation decisions and performance feedback loop

Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.

by Luis Espada