Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

DOOH - Jan 08, 2026 DIRECTV makes its live TV network available for programmatic DOOH buying

DIRECTV Remote digital out-of-home advertising screen displays luxury resort content in waiting room setting.

DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.

by Luis Espada

DOOH - Jan 08, 2026 VIOOH locks down 5,000 screens in US grocery stores and transit hubs

Digital out-of-home screen displays beverage advertisement in grocery store retail environment.

VIOOH partners with Dolphin OOH to provide programmatic access to over 5,000 digital screens generating 50 million monthly impressions across major US cities.

by Luis Espada

Video - Jan 08, 2026 Show-level transparency comes to streaming TV ads through Index Exchange

Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.

by Luis Espada

Data - Jan 08, 2026 Google's $32 billion bet on cloud security faces February deadline

Description: European regulators must decide by February 10 whether to approve Google's largest-ever acquisition of cybersecurity firm Wiz amid warnings from researchers about vertical monopolization risks.

by Luis Espada

Video - Jan 08, 2026 YouTube's ad revenue dominance challenged despite dwarfing TV budgets

YouTube ad revenue growth drops from 45.9% peak in 2021 to 12.5% in 2025 as TikTok competition intensifies.

YouTube generates $36.1B annually while global TV advertising reaches $180B, yet TikTok gains momentum as YouTube's growth rate slows to 12.5% after years of decline.

by Luis Espada

Data - Jan 08, 2026 Spend-based carbon measurements overstate ad emissions by 450%

Bar chart comparing GMSF activity-based (0.47 tonnes) vs ADEME spend-based (2.62 tonnes) carbon emissions

Cedara and momox case study reveals how spend-based carbon calculations inflate digital advertising emissions compared to GMSF activity-based methodology.

by Luis Espada

Display - Jan 08, 2026 Major publishers back Trade Desk's OpenAds auction platform

Image showing OpenAds platform branding with hands holding illuminated spheres representing transparency

The Trade Desk secured commitments from nine prominent publishers including AccuWeather, BuzzFeed, the Guardian, and Hearst for its OpenAds auction platform, announced January 6, 2026, as the company expands infrastructure designed to deliver transparent programmatic transactions.

by Luis Espada

Video - Jan 08, 2026 RTL+ and HBO Max merge platforms in unprecedented German streaming bundle

RTL+ and HBO Max logos announce exclusive German streaming bundle launching January 13, 2026.

RTL+ announces exclusive bundling partnership with HBO Max launching January 13, enabling German subscribers to access both platforms under single subscription.

by Luis Espada