Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

AI - Jan 06, 2026 How IAB Tech Lab plans to prevent agentic AI's fragmentation problem

IAB Tech Lab agentic AI roadmap graphic showing standards integration for digital advertising automation

IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.

by Luis Espada

Retail - Jan 06, 2026 Google forces retailers to split product IDs by March 2026

Google Merchant Center notification showing March 2026 multi-channel product ID requirement for retailers.

Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.

by Luis Espada

AI - Jan 06, 2026 Walmart Connect bets on AI agents to reshape retail advertising

Walmart Connect's Marty advertising assistant interface showing campaign recommendations in beta testing.

Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.

by Luis Espada

AI - Jan 06, 2026 How Basis and Mediaocean's new deal could reshape advertising workflow automation

Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.

by Luis Espada

Display - Jan 06, 2026 Google opens prediction markets to advertising, but only for CFTC-regulated platforms

Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.

by Luis Espada

Video - Jan 06, 2026 UK bans junk food ads: why marketers now face jail time (just kidding)

Colorful candy subject to UK HFSS marketing restrictions targeting obesity rates starting January 2026

England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.

by Luis Espada

AI - Jan 06, 2026 AI agents caught masquerading as humans to bypass website defenses

Grok AI interface showing single query triggering 16 requests from 12 IPs with spoofed user agents

xAI's Grok triggered 16 requests from 12 IPs using spoofed user agents while legitimate AI crawlers adopt adversarial tactics to evade detection systems.

by Luis Espada

Social - Jan 06, 2026 Meta's value rules might actually cost more than they're worth

Meta value rules setup warning: costs may increase with bid adjustments for audience targeting.

Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.

by Luis Espada