Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

Audio - Jan 04, 2026 KPop Demon Hunters' Golden leads YouTube music charts

HUNTR/X from KPop Demon Hunters topped YouTube charts with Golden in Dec 2025

YouTube's December 26, 2025-January 1, 2026 charts show Golden by KPop Demon Hunters Cast leading globally with 72.3 million views while regional preferences create fragmented markets.

by Luis Espada

AI - Jan 04, 2026 How GDPR strangled European tech before it could compete

Visual metaphor of GDPR as a ticking time bomb for EU innovation and venture investment.

New research reveals privacy regulation drove US investors from Europe, cutting venture capital by 20% and forcing tech startups to rely on local funding ill-equipped for global growth.

by Luis Espada

AI - Jan 03, 2026 Amazon AI scraping project creates unauthorized listings for small brands

Amazon Project Starfish AI bot scraping small business websites for unauthorized product listings.

Amazon AI scraping via Project Starfish creates unauthorized listings for independent brands. Small retailers report hallucinations and broken customer trust.

by Luis Espada

Retail - Jan 03, 2026 Amazon Canada implements strict ownership verification to meet KYC rules

Official document requirements for Amazon.ca beneficial ownership verification.

Amazon.ca now requires a self-attestation document from sellers to verify beneficial ownership, following updated Canadian KYC regulations for disbursements.

by Luis Espada

Display - Jan 03, 2026 Is your site finally ready? The new math behind premium ad network approvals

Woman holding a bag with $5000, illustrating Mediavine's new revenue requirement for publishers.

Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites.

by Luis Espada

AI - Jan 03, 2026 What is AI slop and why advertisers should care about it now

Transparent bin filled with cables and keyboard labeled "AI SLOP" and "GENERATED GARBAGE" sticky note

AI slop refers to low-quality, mass-produced content created by artificial intelligence with minimal oversight, flooding platforms and threatening advertising effectiveness.

by Luis Espada

AI - Jan 03, 2026 Grok safety failure: X’s latest AI scandal

Grok AI generated prohibited images of minors, sparking regulatory scrutiny and brand safety fears. xAI remains silent as the ENFORCE Act looms over the platform.

by Luis Espada

Retail - Jan 03, 2026 Shopify analytics complexity increases as merchant data gaps emerge

Analytical metric map identifying e-commerce performance trends and checkout friction.

Shopify analytics and technical attribution challenges require diagnostic metric maps to identify checkout friction and traffic misalignment as platforms expand.

by Luis Espada