Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8842 Articles

Search - Mar 05, 2026 Google caps AFS native style IDs at 100 per publisher account in June

Google today notified AdSense for Search publishers of a 100 native style ID limit per account, effective June 3, 2026, with automated cleanup starting April 4.

by Luis Espada

Data - Mar 05, 2026 PlayOn Sports hit with $1.1M fine for forcing students to accept tracking

Mobile ticket blocked by consent overlay at a high school football game under stadium lights.

California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.

by Luis Espada

Social - Mar 04, 2026 Meta rewrites click attribution rules, finally aligning with Google Analytics

Meta's three attribution types: click-through (link click), engage-through (social actions), view-through.

Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.

by Luis Espada

AI - Mar 04, 2026 Google opens Canvas in AI Mode to all U.S. users, adds coding and writing

Canvas option highlighted in Google AI Mode's tool menu alongside upload and Deep Search options.

Google opens Canvas in AI Mode to all U.S. users in English, no Labs opt-in required, adding creative writing and coding support to the search tool.

by Luis Espada

Data - Mar 04, 2026 Spain fines FC Barcelona €500,000 for failing biometric data protection assessment

Fragmented face dissolving into biometric data streams with red alerts over a dark stadium backdrop.

Spain's AEPD fines FC Barcelona €500,000 for an inadequate data protection impact assessment covering biometric facial and voice data of 143,000 members.

by Luis Espada

Data - Mar 04, 2026 The Trade Desk opens its ecosystem to everyone with OpenTTD

The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet.

by Luis Espada

Retail - Mar 04, 2026 Bonial buys cmmrcl.ly to build a retail media data powerhouse

Bonial and cmmrcl.ly logos over Berlin and Hamburg skylines, marking the acquisition deal.

Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI.

by Luis Espada

Data - Mar 04, 2026 Google forces Customer Match uploads to Data Manager API by April 1

Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management.

by Luis Espada