Luis Espada

Google completes its third core update of 2025 on December 29 after an 18-day rollout marked by significant ranking volatility and traffic losses for publishers.

Marie Haynes explains how Google is becoming an AI agent, not a search engine—and what this fundamental shift means for SEO professionals and marketers.

Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.

As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.

Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.

Satya Nadella told managers Copilot's Gmail and Outlook connections "don't really work" and are "not smart" while taking hands-on role to fix AI assistant problems.

Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated.

Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform.