Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

Social - Dec 28, 2025 Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing

LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery reshapes marketing strategies.

by Luis Espada

Search - Dec 28, 2025 Google deploys Gemini 3 in search with model-designed interfaces

Google Search leaders discuss Gemini 3 generative UI integration in December 2025 podcast episode

Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.

by Luis Espada

Data - Dec 28, 2025 Google and Apple face Japan's toughest mobile platform rules yet

Japan enforces Mobile Software Competition Act on December 17, requiring Google and Apple to allow alternative app stores and payment systems with strict compliance rules.

by Luis Espada

Display - Dec 28, 2025 Google's alcohol advertising policy relies on two unchangeable rules

Google Ads requires alcohol advertisers to avoid targeting minors and only target approved locations. ABV limits vary by country with a 7-day warning before suspension.

by Luis Espada

Video - Dec 28, 2025 Smart TV home screens now drive more movie decisions than trailers

LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.

by Luis Espada

Social - Dec 28, 2025 Innovid's new features changed how social ads get managed across 7 platforms

Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.

by Luis Espada

AI - Dec 28, 2025 AI takes first steps onto television home screens for nonprofit advertising

Magnite deploys first AI-generated home screen ads on LG and TCL, lowering creative barriers for nonprofits entering streaming TV advertising markets.

by Luis Espada

AI - Dec 28, 2025 Google Discover feeds users AI and YouTube while publishers watch traffic vanish

AI Summaries consume publisher traffic as YouTube and Google platforms dominate Discover feed landscape

Data from Marfeel reveals Google Discover transformed into an AI platform, with 51% of feed positions now occupied by AI Summaries in test markets, while YouTube absorbs the majority of default exits.

by Luis Espada