Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8908 Articles

Search - Dec 26, 2025 Google's John Mueller calls SEO content "digital mulch"

WWW labyrinth garden illustrating blogging's winding path beyond formulaic SEO content strategies

Google Search Analyst John Mueller endorsed criticism of formulaic SEO content on December 19, warning blogs ranking solely for search algorithms face "borrowed time."

by Luis Espada

Data - Dec 26, 2025 Apple pauses Texas age verification rules after court injunction

Apple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.

by Luis Espada

AI - Dec 26, 2025 Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks

Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.

by Luis Espada

Data - Dec 26, 2025 Looker Studio adds 15 partner connectors in year-end expansion

Google expands Looker Studio Connector Gallery with 15 integrations from Supermetrics, Dataslayer, and others spanning retail media, social platforms, and CRM on December 23, 2025.

by Luis Espada

Video - Dec 26, 2025 Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV

Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.

by Luis Espada

Video - Dec 26, 2025 Paramount climbs to third despite losing ground year-over-year

Paramount captured 8.9% of TV in November 2025 with strong monthly gains, though down from 9.3% in 2024. Netflix grew to 8.3% while YouTube leads at 12.9% share.

by Luis Espada

AI - Dec 26, 2025 Snapchat brings AI video generation to users with new Animate It lens

Snapchat launched Animate It on December 22, offering Lens+ subscribers access to prompt-based video generation powered by an internally developed AI model.

by Luis Espada

Social - Dec 26, 2025 TikTok leads platforms in misinformation exposure, new EU study reveals

Breakdown of misinformation, borderline, abusive, and credible content across six major social platforms.

Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.

by Luis Espada